Email Strategy & Planning

• List Building & Segmentation: Creating targeted subscriber groups based on behavior, preferences, and demographics.
• Campaign Planning: Developing comprehensive email marketing calendars aligned with your business goals.
• Automation Strategy: Designing triggered email sequences for different customer journey stages.
• Performance Goals: Setting measurable objectives for open rates, click-through rates, and conversions.

Campaign Development

• Email Design: Creating mobile-responsive, branded email templates that drive engagement.
• Copywriting: Crafting compelling subject lines and content that converts.
• Personalization: Implementing dynamic content based on subscriber data and behavior.
• A/B Testing: Testing different elements to optimize campaign performance.

Automation & Workflows

• Welcome Series: Engaging new subscribers with automated onboarding sequences.
• Abandoned Cart Recovery: Recovering lost sales with targeted follow-up emails.
• Lead Nurturing: Moving prospects through your sales funnel with targeted content.
• Re-engagement Campaigns: Winning back inactive subscribers with personalized campaigns.

Analytics & Optimization

• Performance Tracking: Monitoring key metrics and campaign effectiveness.
• List Hygiene: Maintaining healthy subscriber lists for optimal deliverability.
• ROI Analysis: Measuring campaign impact on revenue and business goals.